As I have mentioned before, many lawyers do not like the work they do nor the clients they do it for. I know, some will now be convinced that I have beaten this horse to death (here, here, and here). But stay with me a minute.
What I haven’t addressed is the how or what lawyers might do to discover the type of work they really would like to do for that ideal client. I ran across an article on Fast Company’s blog FC Now which may provide some help. It suggests that you listen to the whisper. I know, I know��..but stay with me a minute longer. The advice is pretty good. In the words of Doug Sundheim of FC Now:
Mediocrity is easy – follow the masses. Excellence, however, is not – that’s a path you’ve got to carve on your own. Your guide is often no more than a faint whisper inside of you. To pursue it takes courage. And to succeed takes imagination and hard work. However, the payoff is big if you stick to it. You will have built something from nothing. And you will have forged your character and legacy in the process.
1. What whisper do you hear?
2. Put it on paper – I recommend doing this even if you think you know it already – it forces you to articulate it more clearly.
3. Recognize that this is your sweet spot – the place where you’ll find more creativity and success than anywhere else.
4. When the time is right, follow it. Slowly at first if you have to.
5. Revisit this whisper at least once a year as it can change and grow as you begin to listen to it.
Question: How have you woven your whisper into your life?
Or as I might put it, has your inner self been whispering to you as to where your practice should go? Then you can begin the process of focusing your legal marketing efforts to get you there.