I am honored to announce that I am the winner of the Daily Business Review—Best of Awards for Legal Business Development Coach. I’m thrilled! Why this year? Let’s take a closer look.
Sometimes it’s hard to see the impact of our business development initiatives. It took some refocusing and connecting the dots.
For the past 4 years, I have received recognition from the voters in the Daily Business Review—Best of Awards for Legal Business Development Coach. (I never did any campaigning as some do.) For 3 years, I received #3, #2, #3. And because I received recognized as one of the top 3, three years in a row, they have a Hall of Fame designation. So, my big question is—Why did I win this year? What was the difference?
- My client base has been growing, but not at some enormous rate that could have made the difference.
- I made 12 speeches or podcasts to groups of lawyers at Bar Associations— in past years: 9-10. Undoubtedly not significant enough to make the difference.
- I wrote 15 articles— in past years: 8-10. Surely not significant enough to make the difference.
- I have posted 3060 social media posts— in past years; I averaged 360. Now THAT is significant!
Once I recognized that social media could be the difference, I also looked closely at the speeches I made. They were no longer in person. They were online. One of the lectures I gave was to the Florida Bar Senior Section, which had 1001 registrants! Wow! I have never had that many registrants for my live speeches.
So, back to my original questions. Why did I win this year? What was the difference? Answer: My online presence!
What will this mean to my practice in 2021? Daily Business Review—Best of Award of Legal Business Development Coach, reinforces credibility with potential clients, like awards such as Super Lawyer. And it keeps our names “top-of-mind,” which is essential when potential clients are searching for people to do what we do.
In conclusion, the ROI on your business development initiatives may not be so easy to recognize. You will need to ask the questions and be open-minded to see the possible answers. I have clients who found me via my online presence in the past. With all the things I’m doing online and the recognition that the award adds, hopefully, 2021 will be the best year ever!
I wouldn’t be a good business development coach if I didn’t make the “ASK.” Here it goes—If you or anyone you know would like to build a successful practice without sacrificing everything else in your life, shoot me an email at paula@paulablack.com.
Here’s to a fabulous 2021!