This Thanksgiving week, we will not have a poll question nor will we be posting on Thursday. But just because we are on holiday doesn’t mean our minds have to be… we can still think.
On this Thanksgiving weekend, while you socialize, relax and, of course, eat, don’t forget to keep legal marketing and business development at top (ok, maybe not top) of mind. In fact, this weekend presents a great opportunity for serious legal marketers, such as yourself, to think about a few things that may just help your efforts in the coming months.
So, have a wonderful holiday and consider the following:
- Do your friends and family truly understand what you do and how it benefits others? Ask them. You might be surprised. (Remember, they could be a referral source.)
- Are you doing enough to let your clients know how thankful you are for their business? Send them an email and express your gratitude.
- On that subject… as you know, I am not a fan of Christmas cards, since you can’t standout amongst the crowd. So, plan on New Year’s cards or gifts. Now is the time to think about what that could be.
- What was your greatest marketing success this year? How can you build on that for the next year and make it even more profitable?
Sometimes we are so caught up in the demands of current business that we just don’t get time to think about what we are doing to develop future business. Take this holiday weekend as an opportunity to reflect on your legal marketing efforts… the results of which will surely give you something to be thankful for in 2010.