Whenever I get writers block, I like to look at my old standby source of inspiration, 365 Marketing Meditations: Daily Lessons For Marketing & Communications Professionals authored by my friend Larry Smith and Richard Levick at Levick Strategic Communications.
As I have preached, preached, and yes preached some more over the past 10 years, the quickest, fastest, swiftest (okay, okay I know ENOUGH already) way to get new business is to visit your clients off the clock. And fortuitously this week, the marketing meditations for Monday through today deal with that very point. They are:
- April 20: “Visit all clients. Visit clients across the street. Visit clients around the world.”
- April 21: “Visit clients without an agenda.”
- April 22: “She who visits clients comes back with work.”
That really says it all! If you would like to read more of my posts over the years on this topic, look here for several of them.
So, start planning your visits to KEY clients, at least.