An article by John Jantsch at Duct Tape Marketing gave me an idea on how lawyers can improve their marketing so as to get what he calls more:
-fulfilling work
-loyal clients

Often lawyers overlook the relationship building opportunities that arise out of client meetings. Knowing that at the conclusion of a meeting, they will soon be going off the clock, lawyers think about rushing back to the office or to another meeting where they can start billing another client. With billing pressures being what they are, such behavior is understandable. However, it may be very shortsighted in the long term.
Rather, spend some marketing time building upon your client relationships. One way to do that, according to Jantsch, is to get to know what your client’s “personal” goals are, and consider ways you can help the client achieve them.