Preaching on meaningful client communications seems to be more of a recurring affliction of mine. It is so important, that I expect I will continue to do so. Dave Swanner at South Carolina Trial Law Blog has a post on sending documents to clients that reminded me of just how great a marketing tool this is. Dave even suggests a couple of ways to keep the process simple – get a COPY stamp and put preprinted envelopes in client’s file to make it easy not to forget.
It not only is good lawyering, it is good marketing. It’s another example of effective client communications that will improve your client relationship and future business prospects.
Oh yeah, give the client a nice folder (with your name and contact info on it) to put all the documents in.