It isn’t too late to send a Thanksgiving Day card, at least to key clients. Why? As I have commented before, it has several benefits:
- Avoids religious connotations for those sensitive about such things;
- You beat the holiday crowd;
- Don’t get lost in said crowd; and
- Most importantly, you can, in a truly meaningful way, thank your clients and referral sources for their business and loyalty.
Simple, huh! The cards can be the everyday drug store variety. They REALLY don’t have to be pre-ordered with the firm’s name on them. Actually, they’ll come across as more personal, if they don’t. Just include your business card.
I have been advocating T-Day cards since 2005 and had clients buy into the idea. Here a few earlier posts on the topic (unfortunately some links are broken):
Be Especially Thankful to Those Who Help Your Business
Since this is officially “Thankful” week in the United States, let’s not forget all those great clients and contacts who help sustain our law firms and businesses. I got to thinking about how people forget to thank others based on a personal experience last week. It happened early one day when I was contacted by…Continue Reading
Business Development for Solos (and Everyone Else)
Been meaning to comment on some marketing advice I saw on Law Practice Today back in August. The article entitled “A Business Development Checklist for Young Lawyers” by Kelly O’Malley at Fox Rothschild struck me for two reasons: her checklist should get the attention of more than young lawyers, and, at least in part, should…Continue Reading
Drats! Time to Think About Holiday Cards – Or Not
One of the most dreaded tasks that lawyers and law firms encounter each year is the annual holiday card marathon. The only exception I can think of that might be more painful is the yearly collection fiasco that goes on in the last month of a firm’s fiscal year. At least there is obvious value…Continue Reading
BTW Happy Thanksgiving!!