Thanks to Rob Hyndman, a Canadian lawyer with a boutique technology practice, I have learned about a developing technology that should scare the heck out of law firms of any size. Rob refers to an article he found on developing research in France dealing with optical scanner technology moving to cell phones. Although not a marketing issue per se it could have serious ramifications for your firm’s future if the technology is misused and your firm is sued for malpractice.
So, if you have confidential documents open in your office or in a conference room where there are “visitors.” You might want to pay attention to which way the person’s phone is pointing while he or she is supposedly checking a message on their phone. The technology has obvious advantages as well, but lawyers beware.