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Legal Marketing Blog A blog dedicated to lawyer marketing in any size law firm

Handwritten Notes Can Make you Stand Out Big Time!

Posted in Client Communications, Marketing Tips

Having preached…yes preached for most of my marketing life about the importance of sending handwritten thank you’s , congratulatory notes, etc., I continue to be amazed at how little of this is simply activity is done today. I have at least a dozen posts over the last six years of this blog that mentions the value of handwritten notes. This link will take you to most of them.

It is just so effective, and so infrequently done in this digital age, that anyone who does it is certain to stand out from the crowd. In a highly competitive legal market and in a down economy, why not use all the tricks of the trade in being unique, or at least memorable.

Jaimie Field in her "Rainmaking" series talks about “The Power of the Handwritten Note.” Her main point is right on:

“Think about how nice it is when you open your mail and you see your name and address handwritten on a card size envelope. It is usually the first thing you’ll open because it is so rare to receive that in the mail nowadays.”

How true!

  • I agree Tom. I like Jaimie’s comment.
    It’s good to see this post, because there is talk in some sales circles that handwritten thank you notes in the electronic age are old school and out of date.

  • I completely agree. I don’t see it as “old fashioned,” but rather as being polite and thoughtful, and indicating a willingness to commit time and attention to that person (or the potential clients that person might bring you). These are often qualities potential clients look for in their lawyers.
    As a newly solo lawyer, I have been writing a handwritten “Thank You” to everyone I’ve had coffee or lunch with as part of my networking efforts. I can’t say that doing so has directly translated into work, but my office is less than a month old. I’m certain the attention to detail will pay off over time.

  • Agree totally, there is always a place for old school methods especially in the legal sector!

  • I also agree that personal touches make the biggest difference. I just wish my handwriting were clearer.

  • Try to “kinda print” instead of using cursive. Remember, the important thing is the thought and, as you say, the “personal touches.”

  • When I returned to private practice after 8 years in-house, I decided that the personal touch would be a critical differentiator. I spent $75 on “executive size” note paper with my firm’s logo, and I write a personal note with every invoice I send. It gives me the opportunity every 30 days or so to thank my clients for their continued confidence and loyalty. I haven’t lost a client yet and I’ve never had a bill questioned. I think it’s working.
    Tom: You bet it is. Keep up the great work.

  • Right on. Handwritten notes distinguish you from all the Digit Lemmings who send only email. You might enjoy my post on this Don’t Be A Digital Lemming. Send Your Prospects Letters, Not Emails.