Can you believe it… we’re halfway through the year. Are you one of those lawyers that are still talking about 2010 being the year that you will work on business development?
This week we asked: What are you going to do with a few extra minutes?
1. Create a plan – 38%
2. Create a plan AND work the plan – 30%
3. Look for an iced cappuccino – 32%
My Thoughts: 68% of you said you will create the plan with 30% making the commitment to WORK it… good for you!
It’s easy to let a few minutes slip away… here and there. Before you know it… it’s an hour… then a day… then a month… it adds up. If I had a dime for every time a lawyer told me he/she doesn’t have time I would be sitting in the south of France with a glass of wine, NOT sitting at my desk writing this blog. When a lawyer tells me they don’t have time… what they are really saying – I DON’T WANT TO DO BUSINESS DEVELOPMENT… I HATE IT…. I DON’T KNOW WHAT TO DO. Now be honest… what are YOU really saying?
1. You don’t want to do it? You decide… do you want a job or a career?
2. You hate it? Get over it… and find a way to develop business in a way that and you like.
3. You don’t know what to do? You learned how to be a lawyer didn’t you? Start learning!
"I don’t have time" is a story we tell ourselves. If we keep saying it… it will be the truth. What do you want your truth to be?
Legendary UCLA basketball coach John Wooden had this to say about the importance of taking that first step:
The most important key to achieving great success is to decide upon your goal and launch, get started, take action, move!"
Black Pearl: If you’re ready to start developing your marketing plan but don’t know how to begin, start by reading my article entitled Every Attorney Needs A Marketing Plan: 7 Easy Steps.