Millions of people lost their jobs in 2020, and in their search for new positions, they discovered a new-to-them social network: LinkedIn. Yes, you read that right — LinkedIn is having a moment. According to a Q3 2020 Performance Report from Microsoft, the platform grew 26% in that quarter alone, adding a whopping 15 million
A Closer Look at the Great News
I am honored to announce that I am the winner of the Daily Business Review—Best of Awards for Legal Business Development Coach. I’m thrilled! Why this year? Let’s take a closer look.
Sometimes it’s hard to see the impact of our business development initiatives. It took some refocusing and connecting the dots.
For the
The Laws of Content Marketing Part 3: Shared Success
In this post, we’re covering the third of the four laws of content marketing. (If you missed the first and second laws, go back and check those out!)
The third law is “Shared Success,” and what this primarily means is that there is a relationship between all of your marketing activities and your content. But
The Laws of Content Marketing Part 2: People, Not Search Engines
In our last post, we shared the first of four laws of content marketing, which is that Content is King. This post will cover the second law of content marketing, which is to focus on people, not search engines. What that means is this idea that we’re so overly focused on search engines, and not
Lawyer Marketing: It Pays to be the Expert
It pays to be the expert. This is true in just about every field – and it’s certainly true in law.
Most consumers looking for a lawyer are facing significant issues – divorce, bankruptcy, defending their business in a lawsuit, helping a loved one immigrate, planning for the future of their estate, and so on.
3 Reasons Why Repetition Makes Your Content Stronger
One of the concerns we hear most often from clients is that they fear their content is becoming repetitive, boring, or monotonous. They’ll come to us wondering if it’s okay, for example, that the same blog appeared twice on their website, or that we linked the same video several times on their Facebook page. They’ll
An Interview With Attorney Danielle R. Browne—A Former Columbia University Varsity Women’s Basketball Player
Having coached hundreds of lawyers, I have observed that when the lawyer has been involved in sports of any kind they have valuable sportsmanship experiences that can set the foundation for a successful legal career and we can learn from them.
Meet Danielle R. Browne, a former Columbia University four-year member of the varsity
How the Right Content Strategy Makes All of Your Marketing More Effective
A couple of years ago, one of our clients sat next to a stranger on a plane. The two men got to talking about their work as you do when your legs are cramped and you’re stuck breathing stale air. Eventually, they exchanged business cards and a handshake, then the plane landed and they went
How to Write an Effective Blog Post in Just 5 Steps
Writing blog posts can be daunting, which is why so many lawyers hire third-party vendors like us to do it for them. That said, we’re ready to let you in on a little secret: Writing blog posts really isn’t that difficult. Seriously! You’re more than welcome to hire us to create your content, but if
Legal Business Development: Find A Niche
Find a niche… easier said than done, right?
Usually when I mention finding a niche, most lawyers’ push back. They generally explain how they don’t want to miss this kind of case or that kind of case. Their practice areas list looks like that of a firm of 10 lawyers. How can you possibly market such a list? How can potential clients and referring attorneys remember what you do? Will they think of you when any of those practice areas are mentioned? Probably not! If your list is a practice group with a long list of sub practice areas… that works. However if your list is: criminal defense, real estate closings and business transactions… that’s another story.Continue Reading Legal Business Development: Find A Niche