A couple of years ago, one of our clients sat next to a stranger on a plane. The two men got to talking about their work as you do when your legs are cramped and you’re stuck breathing stale air. Eventually, they exchanged business cards and a handshake, then the plane landed and they went
Business Development
How to Write an Effective Blog Post in Just 5 Steps
By Marc Cerniglia on
Writing blog posts can be daunting, which is why so many lawyers hire third-party vendors like us to do it for them. That said, we’re ready to let you in on a little secret: Writing blog posts really isn’t that difficult. Seriously! You’re more than welcome to hire us to create your content, but if…
Legal Business Development: Find A Niche
By Paula Black on
Posted in Business Development, Increasing Credibility
Find a niche… easier said than done, right?
Usually when I mention finding a niche, most lawyers’ push back. They generally explain how they don’t want to miss this kind of case or that kind of case. Their practice areas list looks like that of a firm of 10 lawyers. How can you possibly market such a list? How can potential clients and referring attorneys remember what you do? Will they think of you when any of those practice areas are mentioned? Probably not! If your list is a practice group with a long list of sub practice areas… that works. However if your list is: criminal defense, real estate closings and business transactions… that’s another story.…
Legal Business Development: Teamwork Accelerates Results
By Paula Black on
When it comes to business development, the legal profession isn’t known for teamwork. It could be described more as track and field, rather than football. Each lawyer in the firm does what he or she does and at the end of the year they add up the score. Seldom is there strategy to leverage the…
Business Development: Save Time and Do Less!
By Paula Black on
Most lawyers I know jam their calendars each day with more than two people could accomplish in a week. Is this you? It’s a vicious cycle because we feel terrible not being able to accomplish what’s on the list… instead of feeling great about what was accomplished. We literally sabotage our success and the feeling…
Is Your Body Trying To Tell You Something?
By Paula Black on
Is your body trying to tell you something? Maybe we should stop and listen! If you are like me and like most over-achievers, you don’t sleep much. You push yourself to finish the brief, to write the article or to read the report… not to mention the hundreds of things around the house and for the family. I’m tired just thinking about it! I’m one of those people that thought that I didn’t need 8 hours of sleep… I’m perfectly fine on 5 or 4 and the occasional all-nighter. Well… not so much. The more I read the more I understand that I could be functioning on a much better level if I would be a little more open minded about sleep. Have you ever said, “I’ll sleep when I’m dead?” We’ll it looks like that may be sooner than later if we continue on this path. Let’s change our ways… together!
Here’s what Corrie Pikul writes for OWN online in her article… Signs Your Body Is Too Tired to Go On (Even if You’re Not)…
Legal Business Development: When is it Time to Get Excited?
By Paula Black on
Posted in Business Development, Inspired Thought
How many times have you heard…“Don’t get too excited… You don’t want to be disappointed.” I bet, a lot!
When is it time to get excited about a new case or new project? When the client says they’re moving forward or when they sign the engagement letter or when you receive the check? In my…
Legal Business Development: Are You the Turtle or the Hare?
By Paula Black on
Let’s be honest most lawyers want the business development process to be more like a sprint to the winners circle. But the reality is that the winners circle is reserved for the slow and steady. THAT is not what you wanted to hear I’m sure!
The fact of the matter is that CONSISTENCY is a…
Legal Business Development: Are You Running a “Feast or Famine” Practice?
By Paula Black on
Are you running a “feast or famine” practice? If you are overwhelmed with work and have no time to develop business… then when you’re finished with the work at hand there is nothing on the horizon… THAT my friend is a feast or famine practice. And to tell you the truth, I see this with…
One Sure-Fire Way To Predict When Something Will Go Terribly Wrong
By Paula Black on
Do you want a sure-fire way to predict when something is going to go terribly wrong? I do. There is a way but it’s not a crystal ball or Ouija board. The answer is in Forbes contributor Paul B. Brown’s article… The One Sign Something Is About To Go Wrong… And What You Can Do …