Be more interested then interesting and you will be surprised at the doors that open. Scott Dinsmore, contributor to Forbes Magazine, wrote…The Seven Pillars of Connecting With Absolutely Anyone. It is the result of studying what exactly set people apart. His finding are simple and just about any lawyer can do them… come to think of it you just may be doing a few of them already.
Dinsmore points out… "I don’t care what your goals, industry or interests are, there’s no getting around it: Personal relationships run the world." Wouldn’t you agree? His finding could lead you to more In-House Counsel, CEO’s, Entrepreneurs or high net-worth individuals.
1. Be genuine. The only connections that work will be the ones that you truly care about; the world will see through anything short of that. If you don’t have a genuine interest in the person with whom you’re trying to connect, then stop trying.
2. Provide massive help. Even the biggest and most powerful people in the world have something they’d like help with. Too many people never reach out to those above them due to the fear that they wouldn’t be able to offer anything in return. But you have more to offer than you realize: write an article or blog post about them, share their project with your community, and offer to spread their message through a video interview with them. Give real thought to whom you could connect them with to benefit their goals. If it turns out you can’t be that helpful, the gesture alone will stand out.
3. Pay ridiculous attention. It’s nearly impossible to genuinely offer help if you don’t pay attention — I mean real attention, not just to what business they started or what sport they like! Do your research by reading blog posts, books and articles about the connection beforehand. Learn about their backgrounds and passions. Invest genuine time in learning what really matters to them and how you can help.
4. Connect with people close to them. Most job openings are filled through networking and referrals, and making connections is no different. You automatically arrive with credibility when referred to someone you want to meet by a mutual friend. For example, I recently wanted to meet a best-selling author, and it turned out we had the same personal trainer. In reality, that fact means nothing, but in the world of social dynamics, it’s gold! Spend more time connecting with your current network of friends and colleagues and see where it leads.
5. Persistence wins most battles. If you can’t get a direct referral, simply click send on that email or leave a message after the beep. But do not stop there, as most the world tends to. The first attempt is just the very beginning. Realize that the first try may get you nowhere, but the fifth or the tenth tries are the ones that start to yield results. An unreturned email or voicemail doesn’t mean they don’t want to connect with you. It’s your job to be persistent! I sometimes get hundreds of requests in a day from readers who want to connect, but only about 2 percent ever follow up. Don’t be in a hurry, but don’t be invisible either.
6. Make real friends. Think about how you’ve made the friends you have. That’s all this is. You only make friends with people you genuinely want in your life. The same rule should go for bigger-name connections. Don’t over-think it. Be human, be helpful and most humans will happily be human in return, regardless of who they are.
7. Remain unforgettable. All of the above are simple — yet sadly underused — ways of standing out. Send birthday cards. Mail your favorite book with a signed personal note from you on the inside flap. Be genuinely helpful. You’d be surprised how the simplest things actually never get done. Being memorable isn’t as hard as some think!
The world is run by relationships… yes, even today! The lawyer that gets this will certainly have an easier time practicing law… and actually making a good living at it. Not to mention being happier… relationships make our lives richer!