Many realtors (who happen to be masters of marketing!) I know have a name for the people around them…their “sphere of influence.” These are the people—the family, friends, former clients and close acquaintances—whom they count on to help them bring in business. And you can bet EVERY SINGLE ONE OF THEM knows exactly what that realtor does, where they sell their homes and how they do it differently. That’s the key! It’s great to have a support system, but they can’t be of use unless they truly understand your business. So look around and take an inventory.

Question of the week: How many of your friends and family truly understand and can articulate what exactly it is that you do… and what kind of business you’re looking for?  

What percentage of your friends and family truly know what you do?Market Research