Recently one of my consulting clients came to me with a familiar dilemma. One of her friends had been referring her business… just not the kind of business she wanted. Rather than understanding the type of business this attorney was looking for, she was constantly calling her with cases she asked her to take on for free (or at a discount). After more than a few times of taking the case and getting nothing in return, she was frustrated. “Can I just say no?” she asked me. Sound familiar? And what does this have to do with marketing? Come back on Thursday and let’s discuss.
Question of the Week: Do you have a hard time saying no to friends and family?