Networking and relationships are an integral part of any marketing and business development initiative. Let’s face it… without those relationships most of our marketing efforts would be at a stand still. But, as I often tell my clients, the key to SMART networking and relationship building is to focus on a core group of people, or what I like to call “choice relationships.” Before we get into the definition of a “choice relationship” let’s see where your networking mindset lies…

Question of the week: What’s the most effective way to network?  

At an average networking event, how many people’s business cards or information do you think you should come away with?survey software