The question we are considering is: How many clients do you give something for free?
- None – 25%
- Less than 5% of my clients – 12%
- 6- 25% of my clients – 13%
- 26 – 50% of my clients – 25%
- More than 50% of my clients – 25%
Thanks to everyone who participated in this week’s poll…
My Thoughts – So… who’s giving it away? 75% of you are giving SOMETHING. Of those, 25% are giving to OVER 50% of their clients… WOW, that’s a commitment to client service and building relationships!
As for the 25% of you that NEVER give anything away… I can’t help but wonder how valued your clients feel, and how much business you are leaving on the table for others to pick up.
Showing that you value your client and their business is important to every relationship and knowing when to stop the clock will pay dividends down the road. Studies show that it takes 7 times more money to acquire a new client than to keep the ones you have. This is a marketing habit that makes good business sense for your law firm branding.
For those of you who didn’t take the poll, where do you fall in on these stats? Stopping the clock is a great way to pick up new business. Your clients already trust you (or they should), so if you “check-in” and there is a matter sitting on their desk, wouldn’t they give it to you?
Black Pearl – A little something to think about: A couple of weeks ago CBS Sunday Morning had a very interesting story Free For All, Profit For Some and featured Chris Anderson’s new book Free:The Future of a Radical Price, presenting a compelling case that free doesn’t have to be a four letter word and it can be a form of marketing. There is a great success story from The Wall Street Journal, take a look and tell us what YOU think…