The key is not the will to win… everybody has that. It is the will to prepare to win that is important.” —Bobby Knight

Do you ask your clients for testimonials? Maybe you don’t because you’re worried it will make you look needy. Or maybe you do, but you drag your feet through the process because it feels awkward to ask. Those positions are totally understandable, but it doesn’t have to be that way.

Asking for testimonials doesn’t need to be a gut-wrenching, unsatisfying process. With the right strategy, you can solicit them quickly and easily.

Our Winning Strategy

  1. Choose three or four of your best clients.
  2. Send them an email that says, “Hey there! Would you be willing to share a couple of words about your experience with our firm? I’d love to put your thoughts on our website as a testimonial. If you have time to draft a few quick sentences about what it’s like to work with us, I’d appreciate it.”
  3. When they send you their thoughts, tweak the phrasing to make the testimonial flow better. Then, email them back with the new version, saying, “I’d love to use this on our website with the minor tweak I made. What do you think?”
  4. When they give you the green light, put it up! We recommend creating a page on your website exclusively for testimonials that you can add to over time.

Pro Tip: If the client is busy, you can even offer to write the testimonial for them! Create a testimonial from their perspective and alter your email to add, “I know you’re busy, so I’ve summarized your experience below. Please feel free to make any changes that you’d like, and let me know if you’re comfortable with me adding this to our website.”

When you’re putting the testimonials up, remember that visitors to your website will be particularly drawn to those they relate to. Instead of using a client’s name, consider using details about their demographic or case. For example, if you’re a family law practice, the byline “Mrs. Jones” won’t be nearly as effective as “a divorcing mother of two.”

A great testimonial is invaluable. It’s social proof that you’re an experienced, effective lawyer, and the right person to take a client’s case. If you have any more questions about our process, reach out to our team today.