Strong branding REQUIRES that you have a clear target market. In other words: any group, or individual (for that matter) that you need in order to succeed. Your homework for the week: Sit down and think about who YOU want to gain business from. It could be fortune 500’s, financial institutions, rocket scientists OR… other lawyers. Narrow your focus and see where you stand…
Question of the week: Do you know who your target market is?
