Last week we took a look at five important marketing materials. This week I want to discuss one in depth. Your website. These days nearly everyone has a website. Unfortunately, not everyone has a truly business development-driven website. Forget for a moment the possibilities of technology…we challenge firms to use their on-line presence as more than just a showplace and focus on the words, the message and the BRANDING that can stimulate business development. Sure, visitors may be impressed with your tech-savvy but what makes them stay and read is good, clear, interesting content that reinforces your points of differentiation.
Question of the week: Does your website content truly reflect your brand?