The cornerstone of your brand is your firm name. If you don’t have name recognition… what do you have? Is yours memorable or is it a mouthful? Is your receptionist the only one that gets it all out, and it’s so fast that no one really understands what she said?

Over the next day try this test: tell five people your firm’s name. A day later ask them to recall it in its entirety. If they can’t remember… you know you have work to do.

This week’s question is: How many partner names are you using in your firm name?


How many partner names are used in your logo ?(survey)