When it comes to law firm marketing and business development your best efforts are only as strong as your brand. Your brand is what the world recognizes (or will come to recognize) when they think of your firm: its visual identity, its message, its voice. From website to letterhead your brand is the first thing outsiders see and perhaps one of the most important aspects of marketing for firms to focus on, in order to build a foundation for the future.

One of the key strategies in creating a brand is repetition… repetition… repetition! Did I say repetition?

Once you start diluting that identity you risk confusing clients and hindering business development efforts. You may be tired of the same old thing…but that’s only because you see it every day. Your market doesn’t.

Question of the week: Are you protecting your brand?


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