Recently I’ve been working with a client whose company prides itself on the idea of being “seamless.” In their case it means bringing together various aspects and teams within a project, but in the world of marketing it can be just as powerful an idea. Many times we compartmentalize our marketing efforts: the brochure, the website, social media, e-mail marketing… the list can go on and on, when, in reality, they all need to work off of each other. They need to be seamless. Not sure yours are? Check back on Thursday and we’ll discuss the topic further. But first…

Question of the Week: Are your marketing efforts seamless?

Are your marketing ideas, efforts and materials separate entities or a united front?Market Research