This week we need to address the second step in defining your personal brand. The verbal identity. You’re not just a lawyer… you’re a specialist. It may be in criminal law, real estate law or immigration. How can you own a slice of your specialty? This is the time to verbalize the big idea that will resonate with your market. It may be a keyword or an original name, an approach or simply a point of view. What’s yours?

Question of the week: Do you know what you stand for?

I can verbalize what sets me apart:(opinion)