*Special Friday Post
When somebody Googles your name, what will they find? I had the privilege of speaking to the Young Lawyers Division of the Hillsborough Bar Association in Tampa, Florida yesterday… and I delivered them a bit of a wake up call. Prior to the speech, I had Googled each of the attendees… and I had some news for them. The good news was that 54% of them showed up on the first page. The not-so-good news is that not many of the entries built credibility. Many entries were outdated directories with incomplete information… some even displayed their previous employers. The really bad news? 40% of them could not even be found on the first page of Google. If I couldn’t find them, neither could potential clients or reporters.
So here is the exercise… open another window right this instant, and search for your name on Google.
What did you find? Did you find a link to your biography? Did you find current, accurate information? Or, like so many lawyers, did you find a combination of outdated directories and links that are not YOU?
If you weren’t pleased with what you found, then do something about it. Why? Think about it– what do you do if somebody recommends that you contact a professional in another industry? You Google them! And that is exactly what prospective clients are going to do before they pick up the phone to call you. It is critical that you dominate the first page with content about YOU!
So are you pleased with where you stand on Google? If the answer is no, I have some good news for you: You can do something about it, and you can start today. The first step is to download my free e-book, entitled "Be A Celebrity In Your Own World." There you will find many of the same tips and proven strategies that I shared with the lawyers in Tampa. They heard me loud and clear… and I’m sure many of them are updating directories as we speak.
Black Pearl: Set up a Google Alert for your name. It takes less than a minute to set up, and you’ll know what people are saying about you.