Ran across The BTI Consulting Group’s concept of “Targeting Clients with a Market of One Approach.” Their “market-of-one” approach does not mean you only market to one client. Obviously, starvation would quickly follow.
What they mean is that instead of focusing your marketing on your firm/practice area or concentrating on a geographical area, you should
This is the second of two posts on associate marketing early in their career. As I mentioned last time, I’ve addressed the topic in 2014; and friend and colleague Ross Fishman of Fishman Marketing has recently completed his treatise entitled The Ultimate Law Firm Associate’s Marketing Checklist.
In this post, I’ll speak to
This topic relating to marketing for new lawyers has been addressed previously on this blog. Recently, friend and colleague Ross Fishman of Fishman Marketing has completed a book entitled The Ultimate Law Firm Associate’s Marketing Checklist. Not surprisingly, Fishman has done a great job, and since he sent me an e-book version, I decided
If any lawyer does not understand how important client relationships are they need to find another line of work. In this month’s issue of Edge International’s Communiqué there is an article by Shirley Anne Fortina that points out how important strategic CRM is to business development.
She states “Client relationship management should be your number
I’m a big fan of The BTI Consulting Group and their The Mad Clientist blog. Recently, they had a post that discussed turning first year associates into bionic associates; and accordingly make them more productive. They lost me on this one, because the thrust of their message was to teach these associates essential skills
Recently, I mentioned the latest book by The BTI Consulting Group entitled The Mad Clientist’s ABCs of Client Service in a post about how it is okay to be “inactive” on summer vacation. After taking a look at BTI’s blog post about the book and the other letters of the alphabet (with their pithy suggestions
Now that you are back from vacation, refreshed, focused and feisty; it is time to consider firing that bad client. There are any number of reasons to fire a client. Annoying, always complaining about fees and opinions, slow paying, disrespectful, argumentative, etc. Ran across a post today on CPATrendlines entitled “How to Fire a Client,”
Yes and no. Or maybe. Currently, my personal recommendation is to chill out, and devote your vacation time to family and friends. Lawyers need to unwind, to prevent burnout. But most of all they need to spend quality time with those they love.
Having said that, it isn’t criminal or a mortal sin to get
Why is it difficult? First, because many corporate clients do not want to put all their eggs on one basket. For political, financial and/or relationship reasons they want to spread the work around. Sure, a number of major corporations are reducing the number of outside law firms. Often doing so to better manage administrative headaches.
Put another way, how a lawyer services his/her client can be the most important factor in terms of ongoing client relationships. Most clients place a very high value on quality legal services. I am not referring here to the outcome of a legal matter, although that certainly is important. But considering how many talented lawyers