Lobbying is a term we normally associate with politics. According to dictionary.com, lobbying is an activity where you seek to influence someone on an issue. However, I believe there is a better way to go about lobbying for business than what we see in the political arena.
As a business owner and marketer, you should
Welcome to the first month of your best year ever.
Not convinced? You should be because it could be.
Here’s a plan to make this month, the month, that everything changes for you and your law firm. Here’s how: DECIDE to market differently from this point forward.
DECIDE is an acrostic for the 6 steps
I recently watched the Harry Potter movies with my eldest daughter, Elliana. She likes them more than I do, but I love her enough to invest the time doing what she wants to do.
If you recall in the Harry Potter movies, they have newspaper articles with talking pictures.
I determined that authors should model
Increasing referrals is one of the fastest ways to grow your revenue. One metric on your dashboard should be: “# of Referrals this month.” But asking for referrals can feel awkward if not done properly. Here’s a way to make asking for, and receiving, referrals easier for everyone.
Having a book is one of the
That may sound strange coming from a guy who earns his living helping lawyers publish their book, but I believe it with all my heart.
In today’s overcrowded marketplace, being seen as “the expert” by having your own book is a given. The question is not, “Should I have a book?” (You definitely should.) The