One of the concerns we hear most often from clients is that they fear their content is becoming repetitive, boring, or monotonous. They’ll come to us wondering if it’s okay, for example, that the same blog appeared twice on their website, or that we linked the same video several times on their Facebook page. They’ll
What Should Your Law Firm Blog About?
Having a blog on your website can be a great way to show off your knowledge and expertise about your particular practice area(s). The key to having a great blog, however, is making sure you have the right information on display.
Many lawyers make the mistake of having their blog be a news hub where
Likes, Comments, and Shares Don’t Matter! 3 Reasons Why You Shouldn’t Try to Be a Social Media Influencer
When it comes to social media, 99% of users — businesses or otherwise — try to play an engagement game. They think likes, comments, and shares are currency and that they can only win by chasing them. While this might be true for celebrities, food bloggers, and Nike, in our experience, lawyers won’t convert social
4 Time Management Tips for Attorneys
We recently surveyed our email list and asked about the biggest challenges attorneys face. One of the most popular answers was time management. In this blog, we’ll provide you with several tips for managing your time, not just from a marketing standpoint, but in other areas of your business as well.
1. Streamline your touchpoints
How the Right Content Strategy Makes All of Your Marketing More Effective
A couple of years ago, one of our clients sat next to a stranger on a plane. The two men got to talking about their work as you do when your legs are cramped and you’re stuck breathing stale air. Eventually, they exchanged business cards and a handshake, then the plane landed and they went
4 Ways to Take Your Law Firm Website to the Next Level
You have a website – great! Even better, you utilized the elements we’ve written about here and here to make a great website. Even better than that? Many of you hired us to build it for you!
Of course, there’s always room for improvement, and depending on your marketing goals, there are some things you
Write for People, Not Robots!
Do you have a blog on your website? If not, you should finish this article and start writing one. If you do, close your eyes and ask yourself, “What’s the goal of my blog?” If your answer is, “To improve my website’s Google rankings,” you’re blogging for all the wrong reasons.
At this point, you
How the Right Content Strategy Creates More Referrals
Are you missing out on easy money? We recently wrote an article about why you shouldn’t “stop feeding the beast.” As a quick recap, our point was that in today’s fast-paced digital world, people are consuming content faster than you can possibly produce it, so you should put as many articles, videos, and social media
4 Free Resources Every Attorney Should Offer
There’s a stigma out there that says attorneys only care about getting every last cent they can out of people. And while that may be true if you’re an attorney who goes up against bigger corporations in court for big settlements, this notion typically doesn’t ring true for most attorneys, especially when they’re working with
2 Steps to Success on Social Media
If you’ve been following us for a while, then you know we offer our clients social media marketing. However, we also understand the drive many lawyers feel to try their hand at managing their business’s online persona themselves. If you’re tackling your firm’s social media presence alone, try these two proven strategies to make the