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Tag Archives: client surveys

Who Gives a Darn If Clients Are Satisfied?

Posted in Client Communications, Marketing Tips

Apparently not too many firms according to an online “Leadership Matters” survey (a collaboration of TheRemsenGroup and Sterling Strategies) reported on the Managing Partner Forum this week. The survey sought data on individual lawyer contributions to their firms in the areas of financials, client satisfaction, people development, and firm processes/procedures. What particularly caught my attention… Continue Reading

Partners: Start Your (Marketing) Engines

Posted in Marketing Tips

According to the “Firms in Transition Survey 2011” reported on Law360 on Tuesday “unproductive and underproductive partners” (read non-rainmakers) will be cut by 20% of the law firm responding to the Altman Weil (no follow) survey this year. The good news is that the percentage is less than the 33% of firms that cut partners… Continue Reading

New Survey: Top Activities To Win New Clients

Posted in Marketing Tips

A survey by The BTI Consulting Group for Hellerman Baretz Communications LLC released today provides insight into how to distinguish yourself from other firms in landing new clients. According to the survey, which involved interviews with the “top legal executives” at 28% of Fortune 1000 and 15% of Global 500 companies, the best activities fall into 3… Continue Reading

ACC Value Index: what’s all the fuss about?

Posted in Client Communications, Marketing Tips

As reported in today’s The AmLaw Daily some "Law Firms Cautious About ACC Ranking System." You may recall that the Association of Corporate Counsel announced their Value Index at last month’s annual meeting in Boston; and that it involves ranking outside law firms "based on evaluations from in-house lawyers." Apparently a number of firms aren’t… Continue Reading

How Does Your Firm Stack Up Against The ACC Value Index?

Posted in Client Communications, Marketing Tips

The Association of Corporate Counsel (ACC)’s Value Index was announced and shared with members at last month’s annual meeting in Boston. As reported in my earlier post, the criteria for measuring outside law firm’s performance is based on a grading system from 1 (poor) to 5 (excellent) relating to the following service areas: Understands Objectives/Expectations… Continue Reading

Understanding Your Clients Experience with Your Firm

Posted in Marketing Tips

In my last post, I talked about some simple, smart ideas from Reid Trautz that were pretty easy to implement. One of them involved lawyers “experiencing” what clients experience upon entering the firm’s office. Building on that idea, I came across an interview of Gerry Riskin of Amazing Firms, Amazing Practices by Arnie Herz of… Continue Reading

Client Feedback Is More Important Than Ever, But Be Careful

Posted in Marketing Tips

Not only is client feedback important, but in past posts I have sung the praises for in-house client feedback programs that demonstrate to clients the firm’s management is sincere in determining whether the client is satisfied with the law firm’s services. An article in last month’s Strategies, the journal of the Legal Marketing Association by… Continue Reading

More Reasons to Crank Up That Marketing

Posted in Marketing Tips

The American Bar Association recently asked lawyers to predict the future. Over 14,300 lawyers responded, and yesterday the ABA issued an early summary of the survey results to those who had participated. Some results: 19% of lawyers expect to lose their jobs, 78% anticipate that "everyone" will be affected in some way by the recession,… Continue Reading