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Legal Marketing Blog A blog dedicated to lawyer marketing in any size law firm

Tag Archives: sales

Is the Lack of Cross-Selling Your Fault?

Posted in Marketing Tips

Are you to blame for the failure of your partners to cross-sell you to their client contacts? Not necessarily, but you could be part of the problem. Clients select lawyers they know, like and trust. Referral sources, including your partners, send you clients for the same reason. Since they know, like and trust you, they… Continue Reading

Forget About Marketing Plans

Posted in Marketing Plans, Marketing Tips

It may not seem fair that lawyers must be both salespeople and producers of the legal product, but that is the nature of professional services.  More lawyers today buy into the need to contribute to their own survival.  Of course, they are the ones motivated to develop business.  Those who aren’t need only to have… Continue Reading