Make it your lifestyle. That’s it. Simple, huh? It is according to Larry Smith and Richard Levick of Levick Strategic Communications in their 365 Marketing Meditations: Daily Lessons For Marketing & Communications Professionals. Their meditation for Wednesday of this week consists of just four words: “Marketing is a lifestyle”. For many lawyers that would mean… Continue Reading
Tag Archives: relationships
Do You Fail To Communicate Well?
Posted in Client Communications, Marketing TipsOne of my absolute favorite movies of all time is Cool Hand Luke starring Paul Newman and George Kennedy. A favorite line from that classic was spoken by the captain of the prison camp (played by Strother Martin) after Newman’s (Luke’s) umpteenth failed attempt at escape and subsequent punishment. His said “what we have here… Continue Reading
Relationship Building During The Holidays
Posted in Marketing TipsDue to a death in the family, I’ll be doing encore posts for the next couple of weeks that some of you may not have seen from earlier years. November 20, 2007 Posted By Tom Kane Comments / Questions (1) Build On Your Relationships During The Holidays With the holidays fast approaching, don’t miss out… Continue Reading
Treat Your Clients Like My Mechanic Would, and They Won’t Consider Hiring Another Law Firm
Posted in Client Communications, Marketing TipsMany years ago when I moved to Columbus, Ohio, I needed a brake job on my car. I went to the dealer, and also a small shop I heard about. The mechanic’s quote was actually higher than the dealer, but I decided to use him anyway since his reasoning was sound. However, when I went… Continue Reading
Do Your Clients Value Your Services?
Posted in Marketing TipsDoing a good job for your clients, keeping them informed, not overlawyering or overbilling, treating them with respect, and visiting your clients off the clock are just a few of the ways you can bring value to your client relationships. Jim Durham, formerly CMO at Ropes & Gray in Boston, spoke to the Delaware Valley… Continue Reading
Get to Know Your Clients’ Businesses While Making Friends
Posted in Client Communications, Marketing TipsLaw firm clients often complain that their lawyers do not understand their business. It frustrates them to have to educate their outside lawyers about the issues they deal with, and which their attorneys need to understand, to represent them properly. And that is only part of the relationship a law firm should seek with their… Continue Reading
Food For Thought on Surviving the Current Downturn
Posted in Marketing TipsNow is not the time to panic. Panic can take several forms in today’s economic climate; most notably in the firing of lawyers and staff, hounding clients for payment (not smart marketing for the long term), and cutting costs excessively. That is part of the message garnered by LawPRO magazine from a panel of knowledgeable… Continue Reading
How to Build Long-Term Relationships
Posted in Client Communications, Marketing TipsWhether you are trying to build a relationship after landing a new client, or to enhance existing client relationships, there are effective things a lawyer can do to accomplish both. A Q&A article by Frank D’Amore that appeared in The Legal Intelligencer a couple of days ago, and on Law.com’s Small Firm Business, provides some… Continue Reading