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Tag Archives: publicity

The Best Advertising Is Free

Posted in Marketing Tips, Prospecting for Clients

It’s called publicity. When you or your firm gets mentioned in the media, and better if you are quoted, it’s instant credibility. And it’s FREE (unless you hire a PR agency to help) Regular advertising is less effective IMHO because you are writing the copy and, of course, it is self-serving. Further it costs you… Continue Reading

Publicity vs. Advertising

Posted in Marketing Tips

It is not a bad idea to remind ourselves once and awhile about the differences between advertising and publicity. I’ve written on the topic several times and reference a couple of them with links below.  It’s important to keep in mind that (good) publicity is more effective than advertising, because someone else is quoting you… Continue Reading