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Legal Marketing Blog A blog dedicated to lawyer marketing in any size law firm

Tag Archives: Prospecting

How To Prove Your Firm Is Different

Posted in Marketing Tips, Prospecting for Clients

It amazes me that so many law firm websites say the same thing. Like we “are client focused”, “care about our clients”, “efficient”, “responsive”, “client’s interest comes first”, etc., etc.  Your firm may actually do and emphasize all these attributes. Problem is, how will prospects know that before hiring you. One way is to truly… Continue Reading

Lawyer-to-Lawyer Marketing

Posted in Marketing Tips, Prospecting for Clients

If you get work from other lawyers, you need to market L2L just like you would B2B or in any other manner.  I work with lawyers whose source of business – whether litigation, appellate practice, PI, or other niche practices –depends in part on referrals from other lawyers.  It is often their life blood for… Continue Reading