Header graphic for print
Legal Marketing Blog A blog dedicated to lawyer marketing in any size law firm

Tag Archives: PR

Publicity vs. Advertising

Posted in Marketing Tips

It is not a bad idea to remind ourselves once and awhile about the differences between advertising and publicity. I’ve written on the topic several times and reference a couple of them with links below.  It’s important to keep in mind that (good) publicity is more effective than advertising, because someone else is quoting you… Continue Reading

2 Important PR Tips

Posted in Marketing Tips

Don’t be a snob, and all PR needs to be personal. That’s it. Okay, maybe a bit more detail is warranted. The first tip: don’t treat a reporter from an unfamiliar publication as someone to shun, since you may regret it one day when he or she is with a major newspaper.  That comes from… Continue Reading