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Legal Marketing Blog A blog dedicated to lawyer marketing in any size law firm

Tag Archives: planning

Marketing Planning is Just the Beginning

Posted in Marketing Plans, Marketing Tips

Marketing meetings are important. But sometimes they’re just an excuse for inaction. Talk is cheap. Buy-in and action are key. I have attended many a marketing meeting over the years, and unfortunately, many have resulted in inaction. My friend Larry Smith and Richard Levick of Levick Communications wrote 365 Marketing Meditations: Daily Lessons for Marketing… Continue Reading

Lawyers’ Biggest Marketing Problem:  Implementation

Posted in Marketing Plans, Marketing Tips, Prospecting for Clients

In my 30 years in this business, I have found that lawyers are pretty good at planning marketing activities. With guidance, even in the early days, some were enthusiastic about putting a plan together. Maybe it was the challenge, possibly, as time went on, more attorneys recognize the need for developing business, as they realize… Continue Reading

10 Ways to Get Your Business Development Efforts Working

Posted in Marketing Plans, Marketing Team, Marketing Tips, Prospecting for Clients

Read a post on the Cordell Parvin Blog about the reasons your client development efforts may not be working. I’ve heard lawyers complain over the years how they are doing “stuff,”, but nothing seems to happen. I’ll put a different twist on Parvin’s post by suggesting ten tips (using his thoughts) you can use to… Continue Reading

Are You Too Busy or Just Disorganized?

Posted in Marketing Tips

I’m reminded during this busy time of the year how important it is for lawyers and firms to start organizing their marketing planning for next year. The same theme is covered by Trey Ryder in an article in his current newsletter. Then I realized that both of us covered the same topic over 15 months… Continue Reading

Don’t Dilute Your Niche In a Down Economy

Posted in Marketing Tips

It is very tempting to take whatever legal business comes over the transom in a down economy. Heck, if the firm’s normal business is slow, some lawyers might be tempted to take whatever work comes along. Wrong! It is the worst time to start diluting your brand. Better to crank up the marketing to get… Continue Reading

How is Your Marketing Plan Coming Along?

Posted in Marketing Plans, Marketing Tips

Be honest. Do you have a written marketing plan? Well, join the other 95% of lawyers who don’t – at least that is the percentage of business people that don’t have one according to Drew McLellan over at Small Business Branding. And I agree. Further, I concur with Drew that a “To Do List” doesn’t count. His excellent… Continue Reading

How To Be a Strong Marketer in a Weak Economy

Posted in Marketing Tips

Does anyone really think that the downturn in the nation’s economy is or will not impact law firms? Of course not, we have already seen that it is having a profound effect on large firms. A few include: Cadwalader, Wickersham & Taft (35 lawyers), Thacher Proffitt (“about 50 associates”), Dechert (13 associates), and Thelen (26 associates and… Continue Reading