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Tag Archives: networking

Stop Wasting Time – Network Smartly

Posted in Marketing Tips

First, get over your fear of networking. How? Treat it as an opportunity to meet and get to know new friends. As I said in another post, don’t put pressure on yourself by thinking you have to come away with a new client every time. Just enjoy yourself!! Okay, but that doesn’t mean you shouldn’t be… Continue Reading

Building a Network for Success

Posted in Marketing Tips

A referral network does not just happen. Like everything else in legal marketing, it takes work. William Melater, the Dis-Associate contributing author on Attorney at Work, tells us that it doesn’t matter where you went to school or your class rank. What does matter, if you are to “be successful as a lawyer,” is that… Continue Reading

Don’t Look at Networking as Networking

Posted in Marketing Tips

I know that many lawyers are turned off, if not terrified by the concept of networking. The idea of walking into a room full of strangers and striking up a conversation is truly worse than a root canal. I can’t say that I’m overly comfortable with networking myself. However, I found an article entitled “Bad… Continue Reading

Encore Post: Networking During the Holidays

Posted in Marketing Tips

With the crush of year-end and the busyness of the holidays, I decided to post an encore of a holiday post I did in 2007 on reaching out and touching clients and referral sources by telephone during the holidays.  Personal attention is better than (but not to the exclusion of) holiday cards. Here it is:… Continue Reading

Networking Requires Getting Off Your Duff!

Posted in Marketing Tips

Social media is obviously one way to network these days, and it can work. But, it is not as effective as face-to-face events with clients, referral sources and prospects. So, it’s time to get up from your desk, and get out and about. That is the theme of an article on Attorney at Work by… Continue Reading

Use Networking to the Maximum at Conferences

Posted in Marketing Tips

Okay, you’ve decided it’s time to do some networking at a conference. The first thing you need to do is identify the right conferences to attend. Those would be ones that your clients and/or referral sources attend. If your main referral sources are other lawyers, you would want to go to bar association meetings, and,… Continue Reading

Organized Networking Makes Sense

Posted in Marketing Tips

Too often when working a room, many of us do so with little thought on being organized. As lawyers, we are methodical by nature in many of our dealings, but I expect networking isn’t one of them. Then, I ran across a post Bruce Allen did on his Marketing Catalyst blog during the holidays, that… Continue Reading

Move Around At Business Related Holiday Parties

Posted in Marketing Tips

This is the second encore of my post from December 2005, and from a business development standpoint, it is worth repeating:   December 4, 2005 Posted By Tom Kane Ignore Your Friends At The "Business" Holiday Party Hey, you can get together with your friends anytime. From a lawyer marketing standpoint, you don’t want to… Continue Reading

Promote Yourself By Promoting Others

Posted in Marketing Tips

Promoting yourself is not about you, it’s about the other person. I ran across an article on the ABA Journal online where Ari Kaplan is talking about the value in promoting/congratulating others and how that can pay dividends in promoting yourself. It reminds me of the phrase attributed to Zig Ziglar; to wit: “You will… Continue Reading

Simple Referral Tips

Posted in Marketing Tips

Usually, I don’t post about articles that are only available by subscription, since most readers are not going to sign up and pay to see the article. However, a recent one on LawyersUSA Online gave some pretty simple steps to increase referrals, and I thought they were worth mentioning. The five pretty basic tips include:… Continue Reading

Basic Networking Tips

Posted in Marketing Tips

Do you feel uncomfortable networking? Maybe better questions include: Do you enjoy helping friends and acquaintances? Are you a good listener? Do you like to party?? Then, you may be better at networking than you think. So, maybe it is the word “networking” that is the culprit. Think of it as enjoying yourself at events…. Continue Reading

Yes, Successful Rainmakers Can Be Made

Posted in Marketing Tips

Some would argue that Rainmakers are born that way, and those that aren’t can’t. It is conceded that developing business does not come easily for a lot of folks, but the skills can be taught, at least to most lawyers. Ed Poll’s article that appeared in LawyersUSA this week, advises small firm and solo lawyers… Continue Reading

Are You Just a Joiner or Doer When It Comes To Organizations?

Posted in Marketing Tips

From a marketing standpoint, I put involvement in organizations as No. 10 on my top ten marketing list of best practices for developing business. And, which organizations and what your “involvement” consists of are very important. Jaimie Field had post on her blog yesterday entitled “Rainmaking Recommendation #2 – Join and Join In” that speaks… Continue Reading

Mingle At Holiday Parties

Posted in Marketing Tips

Another encore post: December 4, 2005 Posted By Tom Kane  Ignore Your Friends At The "Business" Holiday Party Hey, you can get together with your friends anytime. From a lawyer marketing standpoint, you don’t want to waste a networking opportunity talking to your friends passing up the chance to meet or be referred to your next client. Save… Continue Reading

Are You Being Served?

Posted in Marketing Tips

More importantly, are you serving others. I have always gotten a kick out of the British TV comedy by that name. My mother-in-law still watches it every chance she gets. If you want a laugh, check out some episodes on YouTube. I thought about that show when I saw Thom Singer’s recent post on Some… Continue Reading