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Legal Marketing Blog A blog dedicated to lawyer marketing in any size law firm

Tag Archives: networking

Lawyer-to-Lawyer Marketing

Posted in Marketing Tips, Prospecting for Clients

If you get work from other lawyers, you need to market L2L just like you would B2B or in any other manner.  I work with lawyers whose source of business – whether litigation, appellate practice, PI, or other niche practices –depends in part on referrals from other lawyers.  It is often their life blood for… Continue Reading

Stop Wasting Time – Network Smartly

Posted in Marketing Tips

First, get over your fear of networking. How? Treat it as an opportunity to meet and get to know new friends. As I said in another post, don’t put pressure on yourself by thinking you have to come away with a new client every time. Just enjoy yourself!! Okay, but that doesn’t mean you shouldn’t be… Continue Reading

Building a Network for Success

Posted in Marketing Tips

A referral network does not just happen. Like everything else in legal marketing, it takes work. William Melater, the Dis-Associate contributing author on Attorney at Work, tells us that it doesn’t matter where you went to school or your class rank. What does matter, if you are to “be successful as a lawyer,” is that… Continue Reading

Don’t Look at Networking as Networking

Posted in Marketing Tips

I know that many lawyers are turned off, if not terrified by the concept of networking. The idea of walking into a room full of strangers and striking up a conversation is truly worse than a root canal. I can’t say that I’m overly comfortable with networking myself. However, I found an article entitled “Bad… Continue Reading

Encore Post: Networking During the Holidays

Posted in Marketing Tips

With the crush of year-end and the busyness of the holidays, I decided to post an encore of a holiday post I did in 2007 on reaching out and touching clients and referral sources by telephone during the holidays.  Personal attention is better than (but not to the exclusion of) holiday cards. Here it is:… Continue Reading

Networking Requires Getting Off Your Duff!

Posted in Marketing Tips

Social media is obviously one way to network these days, and it can work. But, it is not as effective as face-to-face events with clients, referral sources and prospects. So, it’s time to get up from your desk, and get out and about. That is the theme of an article on Attorney at Work by… Continue Reading

Use Networking to the Maximum at Conferences

Posted in Marketing Tips

Okay, you’ve decided it’s time to do some networking at a conference. The first thing you need to do is identify the right conferences to attend. Those would be ones that your clients and/or referral sources attend. If your main referral sources are other lawyers, you would want to go to bar association meetings, and,… Continue Reading

Organized Networking Makes Sense

Posted in Marketing Tips

Too often when working a room, many of us do so with little thought on being organized. As lawyers, we are methodical by nature in many of our dealings, but I expect networking isn’t one of them. Then, I ran across a post Bruce Allen did on his Marketing Catalyst blog during the holidays, that… Continue Reading

Move Around At Business Related Holiday Parties

Posted in Marketing Tips

This is the second encore of my post from December 2005, and from a business development standpoint, it is worth repeating:   December 4, 2005 Posted By Tom Kane Ignore Your Friends At The "Business" Holiday Party Hey, you can get together with your friends anytime. From a lawyer marketing standpoint, you don’t want to… Continue Reading

Promote Yourself By Promoting Others

Posted in Marketing Tips

Promoting yourself is not about you, it’s about the other person. I ran across an article on the ABA Journal online where Ari Kaplan is talking about the value in promoting/congratulating others and how that can pay dividends in promoting yourself. It reminds me of the phrase attributed to Zig Ziglar; to wit: “You will… Continue Reading

Simple Referral Tips

Posted in Marketing Tips

Usually, I don’t post about articles that are only available by subscription, since most readers are not going to sign up and pay to see the article. However, a recent one on LawyersUSA Online gave some pretty simple steps to increase referrals, and I thought they were worth mentioning. The five pretty basic tips include:… Continue Reading

Basic Networking Tips

Posted in Marketing Tips

Do you feel uncomfortable networking? Maybe better questions include: Do you enjoy helping friends and acquaintances? Are you a good listener? Do you like to party?? Then, you may be better at networking than you think. So, maybe it is the word “networking” that is the culprit. Think of it as enjoying yourself at events…. Continue Reading