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Legal Marketing Blog A blog dedicated to lawyer marketing in any size law firm

Tag Archives: Legal directories

Not Listed in the “Fantabulous Lawyer Directory”?

Posted in Marketing Tips, Prospecting for Clients

Oh my goodness!  How unfortunate. You obviously must not be a very good lawyer.  Or just maybe you were smart enough to fend off the snake-oil-directory salesperson.  Sure, some unsophisticated clients may be impressed with your being in the “Best”, “Top”, “Prominent”, “Super”, etc. lawyer directory.  Most clients, particularly corporate clients, don’t care, period.  They… Continue Reading

Legal Directories: A Waste of Money? Apparently Not

Posted in Marketing Tips, Prospecting for Clients

There is an interesting discussion going on over on LinkedIn’s CMO Forum initiated by Heather Suttie about investing in yourself instead of legal directories.  One paragraph that caught my eye: “Last October—repeating themselves for the sixth year in a row—a panel of General Counsel at a Toronto Legal Marketing Association event said directories are not… Continue Reading