I’m a strong believer in the adage I first heard from a marketing partner, who was a friend and mentor at one of my in-house marketing positions; and it is “marketing is everything you do as a lawyer.” The thought came to mind when I saw an article by Jared Correia on Attorney at Work… Continue Reading
Tag Archives: communications
Don’t Surprise Clients, Except…
Posted in Client Communications, Marketing TipsIt should come as no surprise that clients don’t like surprises. Who does? Well, most of us wouldn’t mind being surprised with a nice Hanukkah or Christmas present about now. But, you get the point. I have written a number of posts (three listed below) over the past eight years regarding the dangers (and benefits… Continue Reading
Two Quick Tips On Building Relationships
Posted in Client Communications, Marketing TipsIn a similar vein to the old real estate adage, in legal marketing it’s all about contact, contact, contact. Two important factors need to come into play in building any relationship are how often you are in contact (with clients, referral sources and prospects) and what value those communications add to the relationship. That’s pretty… Continue Reading