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Legal Marketing Blog A blog dedicated to lawyer marketing in any size law firm

Tag Archives: client relations

Client Communications are Still Critical to Marketing

Posted in Client Communications, Marketing Tips

There are many ways lawyers communicate with clients. Whether subtly or otherwise, they do so through their actions, as well as inactions. And either way, these “communications” (or lack thereof), all have a direct impact on the firm’s marketing success. Brian Callan, a practice management advisor with AbacusLaw, sent an email article, with a play… Continue Reading

Avoid Client RFPs

Posted in Client Communications, Marketing Tips

A recently released survey by LexisNexis® reported on an increased level of RFP activity by law firms of various sizes. (See Summary here).  The results surprised me somewhat for a couple of reasons. Some results: Close to half the 359 survey participants (41%) couldn’t tell how many RFPs they dealt with on a monthly basis… Continue Reading

Full-Time Client Feedback Person – The Next Trend?

Posted in Client Communications

Seeking client feedback appears to be getting more attention in firms of all sizes. Ballard Spahr (500-plus lawyers) has hired a full-time “client interviewer,” and Stanislaw Ashbaugh (19 lawyers) prominently links to their Chief Results Officer from their home page, and Ward and Smith PA (80 lawyers) has a partner who is devoted to visiting clients nearly full-time. … Continue Reading

One Firm That Really Gets It!

Posted in Marketing Tips

Last week I had the privilege of presenting at a North Carolina 80-lawyer firm retreat. Normally, when I am hired by a firm to aid in the marketing effort, my challenge is to convince the firm of what they need to do to be successful at legal marketing and business development. That was not what happened… Continue Reading

How is Your “Working Relationship” With Clients?

Posted in Marketing Tips

Often I seek out ideas from the non-legal world that I think will be applicable to lawyers and law firms.  One of those sources that I have used before is Michael McLaughlin over at Guerrilla Consulting. Although his audience is primarily made up of consultants, his advice is regularly useful in our world. In a recent… Continue Reading

Guarantee Client Referrals With Good Client Relations

Posted in Marketing Tips

Every law firm should know by now that the best sources of new business are existing clients (in the form of new work or referrals) and other referral sources. Often called word of mouth marketing. Miriam Lawrence at Automatic Referrals has a recent post where she advises financial professionals on how to get referrals in what… Continue Reading