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Legal Marketing Blog A blog dedicated to lawyer marketing in any size law firm

Tag Archives: client focus

Does “Market of One” Approach Make Sense?

Posted in Client Communications, Marketing Tips

Ran across The BTI Consulting Group’s concept of “Targeting Clients with a Market of One Approach.” Their “market-of-one” approach does not mean you only market to one client.  Obviously, starvation would quickly follow. What they mean is that instead of focusing your marketing on your firm/practice area or concentrating on a geographical area, you should… Continue Reading