Header graphic for print
Legal Marketing Blog A blog dedicated to lawyer marketing in any size law firm

Tag Archives: business development

Building a Network for Success

Posted in Marketing Tips

A referral network does not just happen. Like everything else in legal marketing, it takes work. William Melater, the Dis-Associate contributing author on Attorney at Work, tells us that it doesn’t matter where you went to school or your class rank. What does matter, if you are to “be successful as a lawyer,” is that… Continue Reading

Use Networking to the Maximum at Conferences

Posted in Marketing Tips

Okay, you’ve decided it’s time to do some networking at a conference. The first thing you need to do is identify the right conferences to attend. Those would be ones that your clients and/or referral sources attend. If your main referral sources are other lawyers, you would want to go to bar association meetings, and,… Continue Reading

Are You Pressed To Find Time for Marketing?

Posted in Marketing Tips

A client mentioned to me this week that things are a little slow, so he has more time to think about marketing. Too bad! He should have been thinking about his next clients when he was busy. Yeah, I know, easier said than done. However, when you are pressed for time to complete a client’s… Continue Reading

Don’t Ever Be Late. Ever

Posted in Marketing Tips

Okay, sometimes you can’t help it. Unfortunately, with some people it is just a bad habit. From a lawyer marketing standpoint – in the case of this bad behavior – it is dumb marketing. Oh yeah, did I also say it is rude. Whether you are perennially late to a client meeting, or court, or… Continue Reading

Has Social Media Gotten Lawyers Out of Focus?

Posted in Marketing Tips

There is a very interesting article by Anthony Green in Law Practice Today which talks about Web 2.0, Web 1.0 and social media in general. Not being one completing sold on all the hype surrounding social media, I agree with several points Green raises about the need to get back to basics. He (and I)… Continue Reading

Basic Networking Tips

Posted in Marketing Tips

Do you feel uncomfortable networking? Maybe better questions include: Do you enjoy helping friends and acquaintances? Are you a good listener? Do you like to party?? Then, you may be better at networking than you think. So, maybe it is the word “networking” that is the culprit. Think of it as enjoying yourself at events…. Continue Reading

Public Relations Tip: Get To Know Reporters

Posted in Marketing Tips

Getting favorable press is a very effective way in raising any lawyer’s profile.  And that is good for developing business. Among my top ten marketing tips, I’ve put “Take a Reporter to Lunch” as No.8. This tip came to mind when I saw tomorrow’s meditation in 365 Marketing Meditations: Daily Lessons for Marketing & Communications… Continue Reading

Listen To What In-House Counsel Like and Don’t Like

Posted in Marketing Tips

Opportunities for legal work for small and mid-sized firms from corporate counsel still exist in this economy, in fact, maybe more so due to the higher costs/fees associated with BigLaw firms. The 20th Annual Survey of General Counsel, published in the August 2010 issue of Inside Counsel magazine continues to point out what in-house counsel like and… Continue Reading

Thinking of Hiring a Coach? Make Sure You’re Ready

Posted in Marketing Tips

In my almost twenty-five years as a legal marketer, the biggest drawback to success in developing business has been the failure by lawyers to follow through on the strategies they develop. I’ve seen lawyers make stellar efforts in planning effective goals and objectives, only then to fail for the lack of implementation. That’s where a… Continue Reading

More On The Reality of Alternative Fees

Posted in Legal Fees, Marketing Tips

During Jackson Lewis’ annual corporate counsel conference, as reported in The National Law Journal and on Law.com’s Small Firm Business, alternative fees are “putting down deep roots.” This got my attention, because although there has been much written about the subject including on this blog, it hasn’t seemed that alternative fees were catching on all… Continue Reading

Use Negatives to Increase Credibility

Posted in Marketing Tips

I’ve been talking with various moving companies recently due to an upcoming move to North Carolina. One company, which I found on Angie’s List,  this week provided me with copies of a number of emails as references from customers they’ve served. Interestingly, one of the emails was critical, albeit not overly. Nonetheless, I thought it… Continue Reading

You Can Learn A Lot About Marketing From Your Dog

Posted in Marketing Tips

You might ask how I could make such a statement when most dogs, including my Chocolate Lab Sugar, spend most of their day sleeping. Normal people wouldn’t think that you could learn a lot about developing business from spending 90% of your time viewing the inside of your eye lids. But, ALAS, Joey Asher does… Continue Reading