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Legal Marketing Blog A blog dedicated to lawyer marketing in any size law firm

Tag Archives: business development

New Lawyers and Marketing

Posted in Marketing Tips

Now that all the recent grads and other bar exam takers are about to get their results, particularly those lawyers that will be in small firms or even solo, it is time to give thought to developing business. (Those going to BigLaw, don’t read any further, since those firms don’t want you to learn about… Continue Reading

How To Get New Business NOW!

Posted in Marketing Plans, Marketing Tips

I was intrigued by post I ran across on Attorney at Work in which several marketing consultants offered their views on what was advertised as the “the best way to get paying client work right NOW.” Although there were many good business development tips provided, I was disappointed somewhat because only one consultant, Gerry Riskin,… Continue Reading

Forget About Marketing Plans

Posted in Marketing Plans, Marketing Tips

It may not seem fair that lawyers must be both salespeople and producers of the legal product, but that is the nature of professional services.  More lawyers today buy into the need to contribute to their own survival.  Of course, they are the ones motivated to develop business.  Those who aren’t need only to have… Continue Reading

10 Ways to Get Your Business Development Efforts Working

Posted in Marketing Plans, Marketing Team, Marketing Tips, Prospecting for Clients

Read a post on the Cordell Parvin Blog about the reasons your client development efforts may not be working. I’ve heard lawyers complain over the years how they are doing “stuff,”, but nothing seems to happen. I’ll put a different twist on Parvin’s post by suggesting ten tips (using his thoughts) you can use to… Continue Reading

Legal Directories: A Waste of Money? Apparently Not

Posted in Marketing Tips, Prospecting for Clients

There is an interesting discussion going on over on LinkedIn’s CMO Forum initiated by Heather Suttie about investing in yourself instead of legal directories.  One paragraph that caught my eye: “Last October—repeating themselves for the sixth year in a row—a panel of General Counsel at a Toronto Legal Marketing Association event said directories are not… Continue Reading

Lawyer-to-Lawyer Marketing

Posted in Marketing Tips, Prospecting for Clients

If you get work from other lawyers, you need to market L2L just like you would B2B or in any other manner.  I work with lawyers whose source of business – whether litigation, appellate practice, PI, or other niche practices –depends in part on referrals from other lawyers.  It is often their life blood for… Continue Reading

Hey, Do You Want To Be A Great Lawyer?

Posted in Marketing Tips

In today’s competitive legal world, it is more important than ever to be a GREAT lawyer. That has less to do with your law school credentials than you may think.  Of course clients want great results when it comes to their legal matter. Yes, your capabilities matter in that regard. And in the good old… Continue Reading

Client Communications are Still Critical to Marketing

Posted in Client Communications, Marketing Tips

There are many ways lawyers communicate with clients. Whether subtly or otherwise, they do so through their actions, as well as inactions. And either way, these “communications” (or lack thereof), all have a direct impact on the firm’s marketing success. Brian Callan, a practice management advisor with AbacusLaw, sent an email article, with a play… Continue Reading

Send Printed Holiday Cards, Not E-cards

Posted in Marketing Tips

The matter of whether to send printed holiday cards instead of e-cards is one that I feel very strongly about. It is not unlike my view about sending handwritten Thank You notes, instead of emails when expressing gratitude or congratulations to someone. I’ve written and spoken about the topic many, many times on this blog… Continue Reading

Public Speaking: Don’t Wing It!

Posted in Marketing Tips

No matter how many times you have given the same basic talk, always practice before giving it the next time.  I have given a similar marketing speech many, many times.  Occasionally, I have not practiced beforehand and I fell flat.  I was uncomfortable, and at times, tongue-tied. So, I never give a talk without adding… Continue Reading

Encore: Kane’sTop Ten Marketing Tips

Posted in Marketing Tips

Due to my holiday vacation, I decided on another encore presentation of my top ten marketing tips which I first did in 2006. They are just as accurate today as they were then. The only difference would be the increased role of social media today in both networking and writing opportunities.  That notwithstanding, I hope… Continue Reading