Lawyers should update their bios regularly to keep it fresh, and because it is an important marketing tool.  It should be well written, brief and to the point on the benefits a prospect should gain by retaining your services.

Since there will likely be opportunities over the holidays to meet people you will want to

Well, now that I have your attention.

I know that it is important to you, your mother, your firm initially, and some clients I’m sure. But I’d venture to say that after you have been out of school for awhile most clients could care less. They want to know what you’re capable of doing for

It should. Any potential client is going to check you out before calling, whether on your web site or social media sites. If it is like a lot of bios, that may end your chances right there. Your bio should encourage not discourage inquiries from potential clients, the media, or conference planners.

So says Janet

Just because you keep bios in a consistent format doesn’t mean they have to be carbon copies. Play to your strengths but stick to your brand.

This week we asked: Are your firm bios consistent?

1) Yes – 45%

2) No – 55%

My Thoughts: More than half of you were not convinced that your

By regularly reevaluating even the simplest of marketing tools, you will make it easier to continually present a current visual representation of your firm.

This week we asked: When was the last time you evaluated your marketing materials?

1. … within the last 6 months. 15%

2. … within the last year. 37%

3. …