Well, that might be an overstatement; but a three-part series by Mary Lokensgard on Attorney at Work presents a good outline of an effective referral system to follow. If you do so there is a good chance that you will be guaranteed referrals. They are not automatic and they require work, but if you’re serious
Prospecting for Clients
7 Tips That Will Guarantee You Referrals
The vast majority of new legal work for lawyers comes from referrals, whether they be from clients, former clients, or other people who, know like and trust you. Often called word-of-mouth marketing, primarily new work comes because of what other people say about you. (One exception obviously is plaintiff’s work, which is basically garnered through…
Maxims for Legal Marketing Success
There is a lot of advice out there on how to succeed at legal marketing. Success does not depend on your efforts being complicated or difficult. It just needs to be realistic and sensible. Consultant Bob Denney does that by offering his 20 legal marketing maxims on Attorney at Work that brings us back to…
Insights for Attending Conferences
What should you consider before deciding whether to attend a conference? The weather? Exotic location? Nah! Although one should not discard those entirely. But seriously, there are things you should consider before deciding whether to attend a conference.
Roy Ginsberg has a helpful post on Attorney at Work today that may help you decide whether…
7 Ideas To Improve Your Networking
Effective networking is more important as the legal marketplace becomes more competitive. A lot of lawyers do not embrace networking and wish they didn’t have to do it. It is not why we went to law school after all. Notwithstanding one’s aversion to networking, it is necessary! So you might as well make networking work…
I’m a Good Listener… What Did You Say?
Actually, I’m not a good listener or at least not as good as I should be. Bad listening isn’t just a malady of lawyers, as it is a common ailment suffered by many, many homo sapiens. With that said, a post by Annie Little on Attorney at Work points a finger at lawyers when discussing…
How To Prove Your Firm Is Different
It amazes me that so many law firm websites say the same thing. Like we “are client focused”, “care about our clients”, “efficient”, “responsive”, “client’s interest comes first”, etc., etc. Your firm may actually do and emphasize all these attributes. Problem is, how will prospects know that before hiring you.
One way is to truly…
Sharpen Your Bio and Tell a Compelling Story
Lawyers should update their bios regularly to keep it fresh, and because it is an important marketing tool. It should be well written, brief and to the point on the benefits a prospect should gain by retaining your services.
Since there will likely be opportunities over the holidays to meet people you will want to…
Collect a Bunch of Business cards….or Not!
As the holidays approach, there will be many opportunities to meet and greet, and collect business cards. One might think the more the merrier. But not so fast, there are reasons to not start a variation on a baseball card collection (some of you may remember when such a collection was a big thing).
What…
Simple Networking Tips to Overcome Shyness
As we get closer to the holiday season (yeah, they’ll be here sooner than you think), it means there will be more and more networking opportunities. A lot of lawyers, including yours truly, are not always comfortable in every setting. However, these events can be very important to developing business for one’s practice, and should…