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Legal Marketing Blog A blog dedicated to lawyer marketing in any size law firm

More On The Perfect Client

Posted in Prospecting for Clients

Well, as promised The Greatest American Lawyer blog has given us Post #1 on her/his view of what makes the perfect client. Here they are:
*Loyalty
*Hard Working
*Sensible
*Trustworthy
AND Brave, Clean, Reverent, Etc.
Just kidding! But I suppose the perfect client is somewhat like a Boy/Girl Scout. They’re good people and easy to develop good relationships with. As I have posted before, marketing is about developing and building client relationships. Good relationships lead to friendships, which in turn lead to long term relationships with the “Perfect Client.” One you enjoy work for/with, and presumably doing the kind of law you want to practice. So, go out and find a few scout-like clients to make friends with.
Do take a look at Post #1 though to see the discussion under each bullet. Worth reading.