How timely in this particular month that my old standby for marketing ideas would address the relationship between politics and marketing. Larry Smith and Richard Levick in 365 Marketing Meditations: Daily Lessons for Marketing & Communications Professionals state in today’s meditation:
“All marketing is even more local than politics. Marketing is one person at a time.”
We are in the personal service business, which means that we need to get just that – personal.
And that is done one person at a time. Whether that is face-to-face or via social media, it is still one person at a time. Surrogates can’t do it for you in the end.
This is more critical today. If you aren’t sure about that, just read Jennifer Smith’s post on WSJ’s Law Blog entitled “Law Firm 3rd Quarter Checkup” from last week. The state of the legal business is NOT good. All the more reason to be undertaking more marketing and business development, and doing so by focusing on one person at a time. Oh yeah, and since it is hunting season that means focusing with a rifle, rather than a shotgun.