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Competing With Larger Law Firms

Posted in Prospecting for Clients

I have long advocated that small firms can compete with larger law firms. In an earlier post I pointed out a several ways that small firms can get on the radar screen of corporations. It doesn’t mean that you can compete in every situation, but as noted there are ways to do so.
In an article entitled “Among the Giants” I found in Small Firm Business and that appeared in California’s The Recorder, the author points out that smaller firms are very much in the mix of law firms used by very large companies like GE, Cisco, Hewlett-Packard and Fireman’s Fund. The more specialized the better it seems, but it is not the only way to get hired. Of course, if it is a “bet the company” situation, a general counsel will retain a megafirm, if nothing more than because of the CYA factor. But for many other matters not at as high risk, smaller firms can compete with larger law firms. It’s an article worth reading.