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Legal Marketing Blog A blog dedicated to lawyer marketing in any size law firm

Category Archives: Prospecting for Clients

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Legal Directories: A Waste of Money? Apparently Not

Posted in Marketing Tips, Prospecting for Clients

There is an interesting discussion going on over on LinkedIn’s CMO Forum initiated by Heather Suttie about investing in yourself instead of legal directories.  One paragraph that caught my eye: “Last October—repeating themselves for the sixth year in a row—a panel of General Counsel at a Toronto Legal Marketing Association event said directories are not… Continue Reading

Lawyer-to-Lawyer Marketing

Posted in Marketing Tips, Prospecting for Clients

If you get work from other lawyers, you need to market L2L just like you would B2B or in any other manner.  I work with lawyers whose source of business – whether litigation, appellate practice, PI, or other niche practices –depends in part on referrals from other lawyers.  It is often their life blood for… Continue Reading

Return Phone Calls, NOW!

Posted in Client Communications, Marketing Tips, Prospecting for Clients

Okay, maybe now is not possible or realistic.  But, ASAP should be your mantra. Especially for clients, but really everyone.  Yes, that means even those you do not want to speak with. Monday’s meditation from 365 Marketing Meditations: Daily Lessons For Marketing & Communications Professionals, by Larry Smith and Richard Levick of Levick Strategic Communications, has a simple mandate:… Continue Reading

Litigators: Prepare for Fixed Fees

Posted in Marketing Tips, Prospecting for Clients

When flat or fixed fees started to be bantered about in the last few years, partners in several of my firms said: “Won’t work for litigation, since it is too unpredictable.”  Well, welcome to the new world. A recent article by Catherine Ho that appeared on The Washington Post’s “Capital Business” raised the question about… Continue Reading

Law Firm Marketing is Like Politics … and Hunting!

Posted in Marketing Tips, Prospecting for Clients

How timely in this particular month that my old standby for marketing ideas would address the relationship between politics and marketing.  Larry Smith and Richard Levick in 365 Marketing Meditations: Daily Lessons for Marketing & Communications Professionals state in today’s meditation: “All marketing is even more local than politics. Marketing is one person at a… Continue Reading