Is Your Website a Noun or a Verb?
Every one who has a website should read Seth Godin’s entertaining post which asks the question whether your website is a noun or a verb.
His point is that it should demonstrate action (verb) versus being a dormant, inanimate blob (noun). As Seth puts it people (read clients) are more interested in things that move, change, and are happening. Is your site a place potential clients would like to visit because it is interesting and informative, or is it just a marketing brochure? Maybe it is time to turn your website into a verb.
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