Due to my office and family moving back to my beloved North Carolina, my posts over the next couple of weeks will feature five of my Top Ten Marketing Tips, especially for those who may not have been reading this blog back in 2005:
Top 10 Marketing Tips: No. 2 – Entertain Your Client
Okay, I can hear all the “duhs” from here. If it is so obvious, why don’t more lawyers do it? Clients are people too. In fact, entertainment is still one of the most effective one-on-one marketing techniques. It not only allows quality time with a client, prospect or referral source, but allows one to enhance a relationship on a highly personal level.
As a colleague of mine preaches, clients want to be loved. So, building on the emotional bond between lawyer and client is very important for long-term relationships, and for what is even more effective from a business development viewpoint – a lasting friendship.