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Legal Marketing Blog A blog dedicated to lawyer marketing in any size law firm

Smart Marketing Messages by Fox Rothschild

Posted in Marketing Tips

First message is to new grads headed for Fox Rothschild: You’re not going to get the boost in salary this year you’ve been reading about in the legal press.  Your starting salary will remain at $125,000, (free registration required) according to the New York Lawyer. But, you actually may be better off.

I don’t know if the Philadelphia-based firm  is responding in any way to the decision to eliminate the billable hour requirement for first years by Ford & Harrison. But, I know that Fox Rothschild is sending some powerful legal marketing messages within the industry. Messages include:

  • We’re not going to increase the cost to clients to train our rookies (think client retention),
  • Tells rookies that their life balance is important, and if we increase your salary, you’re going to have to work a whole HECK of a lot harder (associate recruiting for not being a sweat shop),
  • To GCs:  we know that 58% of you are outraged (see Altman Weil survey) over the recent increase to $160,000 for starting salaries for some of those rookies (client retention and business development opportunities), and
  • Tells senior associates that their salaries may improve (associate retention).

Some powerful messages there, I’d say.